You’ve seen monthly delivery boxes infiltrate every industry from workout supplements to makeup and even dog food. Herbly, which is raising funds on Kickstarter now, has brought that model to delivering monthly batches of fresh gourmet herbs directly to your door. Herbly is the creation of Devyn Green and we had the chance to speak with him where he dished out great advice for future crowdfunders and gave us insight into Herbly.
1) What a great idea Devyn! How long have you been growing herbs for and how did you get into the business?
I started growing herbs around two years ago on a local small-scale farm in Dobson, NC. A close friend introduced me to the world of horticulture and the thought of facilitating life from seeds and cuttings was truly intriguing. These initial experiences with horticulture have led me to pursue a Bachelors of Science in Biology.
2) There’s been a big shift in multiple markets to the monthly recurring, direct to consumer model. Do you see this shift and model working in the food sector?
The shift to monthly reoccurring subscriptions has been drastic across numerous industries, particularly the food sector. Blue Apron, for example, has been a tremendous success and their model served as inspiration. Pricing across virtually all culinary subscription services, however, is remarkably high and this is something we aim to overcome with Herbly. Everyone should have access to a wide variety of freshly cut herbs harvested from local farmers at an affordable price.
3) What made you go with Kickstarter over the other crowdfunding platforms?
Kickstarter’s mission is to help bring creative projects to life and this most nearly aligns with our agenda for Herbly. The Kickstarter marketplace has allowed us to not only validate our idea but interact with an outstanding community.
4) How long did you prepare for the campaign and what were some steps that you took?
To prepare specifically for the crowdfunding campaign, we began with analyzing roughly 50 successful and unsuccessful Kickstarter projects. From an exterior view, this gave us a rough understanding of what separated the top campaigns from the ones which were unsuccessful. The next step was translating the ideas behind Herbly to a business plan. If an idea doesn’t make sense on paper, it most certainly will not in actuality. Our Kickstarter page outline was then drafted, and implemented, then redrafted, and reimplemented many times until everything we had envisioned was on our Kickstarter page. Some prelaunch lead gathering and social media build up were carried out, then we launched!
5) What’s the plan for Herbly after the crowdfunding campaign?
Once our Kickstarter campaign is completed, we will continue scaling our herb production with our partnered small-scale farm, Rolling Meadow Farm of Dobson, NC. We’ll also create a user-friendly website where Herbly members can manage their subscription and monthly herb choices prior to our February 2017 reward fulfillment date. Long-term, we plan on sharing our herbs and making them accessible to everyone interested in cooking delicious and healthy meals!
6) I’m sure a concern of some may be making sure that the herbs they will receive are fresh and not spoiled or an old crop. How do you quell your future customers nerves regarding that?
We spent a great deal of time ensuring our customers would only receive the highest quality and freshest herbs on the market. Our herbs are shipped strictly using services with 1-4 day expected delivery times and are packaged in a pharmaceutical grade thermal mailer. We also add an ice pack to promote product longevity. To ease our customer’s nerves, we sent out a number of free samples prior to launching on Kickstarter. These samples also went out to some top influencers on YouTube and social media and their product reviews can be found on our Kickstarter page.
7) What’s your biggest piece of advice for future crowdfunders?
Preparation is key! Start early, analyze your market both on and off the crowdfunding scene, and have a plan that can be executed with the precision of a swiss watch.
Herbly is still raising money on Kickstarter! Back them now for your monthly delivery of herbs.